Both are Companions not Competitors
Unlike your website, funnels aren’t meant to bring in traffic, just process it. Everything is designed to guide visitors in a single direction through the buyer’s journey. Sales funnels minimize distractions like outbound links, focus on an offer, and move the visitor to act.
Awareness - In this stage, the visitor becomes aware of the problem they need to solve.
Consideration - In this stage, the prospect is actively looking for a solution to their problem
Conversion - In this stage, the prospect is ready to become someone’s customer
Loyalty - In this stage, the prospect becomes your customer
As a user, you just need a computer, a smartphone, or any device having a web browser, and an internet connection to access a website.